I think women are no longer rejecting being a feminist. And why shouldn’t they? Beyoncé declared herself a Feminist. Amy Poehler’s Smart Girls #AskedHerMore says it all. Even Armani designed a collection that encourages women to embrace their natural style. It’s beautiful.

One of the most creative women in advertising—and a CEW board member—Madonna Badger, has created a new campaign, #WomenNotObjects. The effort challenges how women are objectified in ads. Madonna has announced that her creative firm, Badger & Winters, will never objectify a woman again in any of the advertising, content and posts her company creates. I give her credit for taking this stand. It’s gutsy.

You have to look at the video Badger & Winters created to get the campaign off the ground. In less than three weeks it’s already received more than 1 million views. You can see it here.